How We Created a $1 Million Enrollment Leads Pipeline
without breaking the bank
CASE STUDY
When our client first approached us, she was trying to figure out how drive income to her digital course offerings. She knew that her teachings changed lives and had a massive impact on the world, but she didn't know how to scale this in a digital world.
The Problem
When this nationally recognized author, educator, and TEDX speaker came to us, she was trying to figure out how to take her courses to the next level. The shift to online meant that she could no longer travel and do in person events and she needed to find a new way to connect with potential students and clients.
She is a leader in her field and she knew that she was leaving money on the table and letting her business languish. Additionally, she knew it was creating an opportunity for competitors, and ultimately it was hurting the bottom line. As of early 2021 Forbes predicts that the online education industry will be worth $315 billion by 2025.
The Solution
We ran a full assessment of her offerings, her social footprint, and the customer journey, and put together a plan that would drive leads, build up her audience, nurture her audience at each point of the journey.
Our team started looking closely at the existing sales pages, while also conducting interviews that pinpointed the essence of her perfect student. This allowed us to build a plan that would focus our efforts on bringing in students through tripwires and higher value courses in order to create a more engaged and committed audience. By flipping the script and getting away from a free video sequence we were able to bring in serious leads rather than passersby.
We created an opt-in page that lead to a brief webinar detailing her journey and expertise in the field. This allowed us to capture names for future follow up and encourage people to take action.
The Right Messaging + Precise Targeting + A Great Offer = HUGE Results
The landing page for her webinar had a conversion rate of 34%. Well above industry benchmarks.
1,041 email leads in just 3 weeks!
The Result
We ran advertising on Facebook and Instagram that yielded 1,041 email leads at $2.88 per lead. This yielded 23% email list growth.
We strategically combined advertising with an email strategy designed to engage the new audience. The emails directly speak to the value of the courses, amazing testimonials from her students, and all the ways to get involved.
By quickly building up an engaged audience she has been able to chart a course for success in her business. The sales calendar is filling up, enrollments are coming in and our client is confidently planning new seminars. She's be
OUR SERVICES
- Launch Strategy
- Messaging Development
- Opt-in and Sales Page Optimization
- Email Nurture Sequence Development
- Full Facebook Funnel Strategy, Campaign Launch, and Campaign Management
Well Versed Marketing
We help course creators and businesses generate leads and maximize their impact with digital advertising and email marketing.
You know your audience is online, you just don't know how to reach them. That's where we come in.
If you’ve tried running your digital marketing yourself, you know how hard it can be. There’s so much to track and figure out, and things quickly turn technical, expensive, and overwhelming.
You didn’t get into business and educating to spend all your time worrying about marketing. You do this to change the world and do what you love.
We take the guesswork out of your marketing, by using our skills and expertise to get you the results that you are looking for!
At Well Versed Marketing we know that you want to see real results and get in front of the right audiences in order to maximize your impact. You want to get off the hampster wheel of chasing leads and throwing content against the wall. As a digital marketing firm specializing in advertising and email marketing, we know how to build audiences online that turn into repeat customers.
We believe that sharpening and amplifying your message leads to business growth. We use our passion, skills, and savvy to develop a roadmap that will target your audience, nurture them along, and convert to sales.
We believe everything starts with collaboration and communication. Defining goals up front is key to success. We believe in ROI driven marketing and data-driven decision making and our focus is on developing a full funnel marketing strategy that gets business seen.
We've trained with some of the best digital marketers in the world and tried our tactics on ourselves. Our founder, Katherine McCahill, has over 15 years of digital marketing experience at a variety of publishing and ed tech companies where she delivered significant wins. Now she leads a team that is putting that knowledge to work for you!
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*Disclaimer: The figures stated above are figures from client results. Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors.